When Yoplait Yogurt Gives a Portion of Its Profits to Breast

question 61

Multiple Choice

When Yoplait Yogurt gives a portion of its profits to breast cancer research, it is using

• A) promotion.
• B) integrated marketing communications.
• C) charity marketing.
• D) charitable promotion.
• E) cause-related marketing.

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Definitions:

Column Heading

The title or label at the top of a column that indicates the content or purpose of the column beneath it.

Primary Key

A unique identifier for each row in a database table, ensuring that no two rows have the same value in this column.

First Record

The earliest or initial entry in a database or dataset.

Yes/No

A binary decision or response option, typically used in forms, surveys, and simple prompts.