To Maximize Promotional Effectiveness, Marketers Must Strive to

question 237

Multiple Choice

To maximize promotional effectiveness, marketers must strive to

• A)become directly involved rather than indirectly involved.
• B)obtain information about the marketing environment through their MIS.
• C)realize the needs of their target market and try to meet them.
• D)properly plan, implement, coordinate, and control communications.
• E)use promotion during the growth stage of the product's life cycle.

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Definitions:

High Correlation

A statistical measure indicating a strong relationship between two variables, where changes in one variable are closely linked to changes in the second.

Unconscious

Describes the part of the mind that is inaccessible to the conscious mind but that affects behaviors and feelings.

Traits

Enduring characteristics or qualities of an individual's personality that are consistent across different situations.

Personality Study

An area of psychology that focuses on understanding the variations in individuals' patterns of thought, feeling, and behavior.