When Hamburger Helper Introduced Its Oven Varieties, It Gave Special

question 227

Multiple Choice

When Hamburger Helper introduced its Oven Varieties, it gave special offers to supermarkets to purchase the new product and supplemented these offers with consumer advertising. Hamburger Helper's primary objective is to

• A) facilitate reseller support.
• B) reduce sales fluctuations.
• C) combat competitive promotional efforts.
• D) encourage product trial.
• E) retain loyal customers.

---

Definitions:

Differential Reinforcement

A technique used in behavior modification that involves reinforcing desired behaviors while withholding reinforcement for undesired behaviors.

DRO Increasing-Interval Schedule

A DRO schedule that thins or fades the reinforcement by gradually increasing the length of the interval. If the specified interval passes without a target response occurring, reinforcement is delivered and the next interval can be increased by a certain amount of time. If the response does occur, however, the next interval stays the same.

Topographically Incompatible

Refers to behaviors that cannot occur simultaneously because the performance of one behavior physically restricts the other.

Differential Reinforcement

A technique in behavior therapy focusing on reinforcing desired behaviors while withholding reinforcement for undesired behaviors.