If the Push Policy Is Used in Promoting a Product

question 115

Multiple Choice

If the push policy is used in promoting a product, the firm

• A) promotes directly to consumers.
• B) promotes only to the next marketing institution down the marketing channel.
• C) promotes the product to wholesalers only.
• D) promotes the product to retailers only.
• E) will be assured of having an effective promotional mix.

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Definitions:

Operations

The day-to-day activities involved in running a business, focusing on producing goods and services efficiently and effectively.

Cash Equivalents

Highly liquid investments that are usually reported with cash on the balance sheet.

Statement of Cash Flows

A financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents, divided into operating, investing, and financing activities.

Cash

Coins, currency (paper money), checks, money orders, and money on deposit that is available for unrestricted withdrawal from banks and other financial institutions.