Which of the Following Is the Best Example of Native

question 187

Multiple Choice

Which of the following is the best example of native advertising?

• A)The Old Spice Man uses humor to promote Old Spice so the campaign goes viral on the Internet.
• B)Ben & Jerry's takes out an advertisement describing how their ice cream does not use GMOs and supports the humane treatment of cows.
• C)Fidelity Investments sponsors an article on the Forbes website that discusses whether to accept an employer's buyout offer.
• D)Red Bull sponsors the space jump of daredevil Felix Baumgartner as a way to generate publicity.
• E)Coca-Cola acts as the primary sponsor of this year's Special Olympics.

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Definitions:

Activity Rates

are used in activity-based costing to allocate costs to products or services based on specific activities requiring the costs, like inspection or setup.

Activity-Based Costing

An approach to costing that apportions overhead and indirect charges to particular activities, ensuring more accurate cost determinations for products or services.

Overhead Cost

Expenses related to the general operation of a business that cannot be directly traced to a specific product or service, such as utilities and rent.

Activity Cost Pools

Aggregations of all costs associated with specific activities used in activity-based costing to allocate costs more accurately.