To Be Unbiased, a Member of a Consumer Jury Should

question 14

True/False

To be unbiased, a member of a consumer jury should not be a present user of the advertised product.

---

Definitions:

Utilitarianism

A moral theory that advocates for actions that maximize happiness or well-being for the greatest number of people.

Ethical Theory

A branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong behavior, focusing on moral principles and values.

Altruism

The selfless concern for the well-being of others without expecting any reward.

Ethical Theory

A system of thought that explores the nature of morality and the moral choices individuals make.