A Public Relations Audit Is Used to Assess an Organization's

question 164

True/False

A public relations audit is used to assess an organization's image among its publics or to evaluate the effect of a specific public relations program.

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Definitions:

Authority

The power or right to make decisions, give orders, and enforce obedience.

Primary Accounting Tool

Essential financial management and reporting software or methodologies used by businesses to track, analyze, and report financial transactions and performance.

Cost Centers

Departments or segments within an organization that do not directly generate revenue but incur costs, essential for budgeting and financial analysis.

Budget

An accounting device used to plan and control resources of operational departments and divisions.