The University of Iowa Runs a Series of Ads Throughout

question 76

Multiple Choice

The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as

• A) public relations.
• B) product advertising.
• C) advocacy advertising.
• D) institutional advertising.
• E) comparative advertising.

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Definitions:

Universal Ethical Principles

Moral principles that are considered to be universally applicable and foundational to ethical decision-making, such as justice, equality, and respect for human dignity.

Post Conventional Reasoning

A stage of moral development in which individuals make ethical decisions based on their own principles and values rather than external norms or rules.

Conventional Reasoning

A stage of moral development where individuals make judgments based on conventional standards of right and wrong.

Shoplifting

The act of stealing goods from a retail establishment without paying for them.