The Step in Developing an Advertising Campaign That Directly Precedes

question 173

Multiple Choice

The step in developing an advertising campaign that directly precedes campaign execution is

• A) defining advertising objectives.
• B) creating the advertising platform.
• C) evaluating advertising effectiveness.
• D) developing a media plan.
• E) creating the advertising message.

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Definitions:

Products

Goods or services offered by a business to the market.

Product Costs

The costs incurred by a company to manufacture or acquire a product which include materials, labor, and overhead.

Direct Materials

Raw materials that are directly traceable to the production of a specific good or service.

Direct Labor

The wages and benefits for employees directly involved in the production of goods or services.