Examlex
The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
Primary Data
Original and firsthand data collected directly by the researcher for a specific purpose.
Proactive Marketing
A strategy that anticipates future needs or changes and develops marketing plans accordingly.
Marketing Research
The process of gathering, analyzing, and interpreting information to help companies make informed marketing decisions.
Research Project
A research project is a systematic investigation undertaken to discover new information or understandings, which can involve gathering data through various methods.
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