If During an Advertising Campaign a Certain Portion of Advertising

question 25

Multiple Choice

If during an advertising campaign a certain portion of advertising runs continuously, and then during specific periods additional advertising is used to intensify the level of communication, a(n) ____ media schedule is being used.

• A) beating
• B) alternating
• C) flighting
• D) continuous with emphasis
• E) pulsing

---

Definitions:

Expatriate Employees

Workers who live and work outside their native country, often for an international company or organization.

Negative Consequences

Undesirable outcomes that result from an action or inaction in a given scenario.

Conference Board of Canada

A Canadian not-for-profit research organization that specializes in analyzing and disseminating economic trends, organizational performance, and public policy issues.

Workforce Planning

The process an organization uses to analyze its workforce and determine the steps required to prepare for future staffing needs.