Which of the Following Is Not an Advantage of Using

question 201

Multiple Choice

Which of the following is not an advantage of using coupons?

• A)Coupons reward current product users, win back former users, and encourage purchases in larger quantities.
• B)Because so many manufacturers offer them, consumers have learned not to buy without some incentive, whether that pertains to a coupon, a rebate, or a refund.
• C)When they are returned, coupons help a manufacturer determine whether it reached the intended target market.
• D)The larger the coupon's cash offer, the better the recognition generated.
• E)Print advertisements with coupons are often more effective at generating brand awareness than print ads without coupons.

Recognize the integration of cognitive and behavioral techniques in contemporary practice.

Understand the five service characteristics (reliability, responsiveness, assurance, empathy, tangibles) and their importance in maintaining service quality.

Identify strategies for integrating customer feedback into managerial decisions to enhance service quality.

Recognize the importance and methods of maintaining a clean and professional appearance (tangibles) in service delivery.

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Definitions:

Automatic Processing

Cognitive functions that are performed without conscious awareness or effort, often as a result of learning and practice.

Echoic Memory

A component of sensory memory that retains an exact copy of what we hear for a brief period, usually up to several seconds.

Reading Speed

The rate at which a person can read text, often measured in words per minute (wpm), which can be influenced by the reader's skill, the complexity of the text, and the purpose of reading.

Adult Reading

The practice or ability of reading and comprehending texts commonly undertaken by individuals post-adolescence.