Which of the Following Is a Reason Why Sales Promotion

question 3

Multiple Choice

Which of the following is a reason why sales promotion has increased over the past 30 years?

• A)Resellers are more interested in long-term performance than short-term profitability.
• B)Heightened concerns about value have made customers more responsive to promotional offers.
• C)It is unanimously agreed that sales promotion is more effective than advertising.
• D)Sales promotion is less expensive and often makes up the entire integrated marketing strategy.
• E)Consumers and resellers have begun to place more importance on quality over value.

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Definitions:

Distribution

The process of delivering or spreading goods, services, or financial assets from a central point to multiple recipients or locations.

Limited Partnership

A partnership consisting of at least one general partner, who manages the business and is personally liable for debts, and one or more limited partners, who contribute capital and have limited liabilities.

Partnership's Liabilities

The financial obligations or debts that a partnership entity is responsible for.

RULPA

An acronym for the Revised Uniform Limited Partnership Act, which governs the operation of limited partnerships in the United States.