Examlex
In a short essay,describe the importance of innovation and sustainability to the manager's job.
Dimensions Determined
Specific measurable attributes or aspects that define the characteristics of a product, service, or problem.
Positioning Criteria
Factors or attributes used by marketers to establish a product's image and identity in the minds of the target market relative to competitors.
Perceptual Map
A visual representation that displays consumers’ perceptions of a brand or product in relation to others within the marketplace.
Variable Costs
Costs that vary directly with the level of production or the volume of services rendered, such as materials and labor.
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