He External Environment (Scenario)

question 120

Multiple Choice

he External Environment (Scenario)
DigiTech Corporation is a manufacturer of handheld language translation devices. There are many forces in the external environment that influence DigiTech, and its managers are monitoring them closely. One factor is the upcoming federal election. If elected, the leading political candidate has promised to cut corporate taxes to help stimulate the economy. Another factor is the emergence of new competitors with products similar to DigiTech's best-selling model: the Speak-Easy. Advances in the processing speed of computer chips have shortened product development cycles and made it easier for new companies to enter the market. Unfortunately, the recent increase in competition has led to supplier shortages of key components such as microphones and micro-speakers and has left DigiTech scrambling to find new sources!
-Rapid changes in ________ conditions have resulted in shorter product development cycles for DigiTech.

• A)economic
• B)political/legal
• C)socio-cultural
• D)technological
• E)global

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Definitions:

Behaviourism

A theory in psychology that focuses on observable behaviors rather than internal processes such as thoughts and feelings, emphasizing the effects of reinforcement on behavior.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual.

Response Tendencies

The habitual ways in which an individual reacts to a given situation or stimulus.

Personal Unconscious

According to Jung, a layer of the unconscious mind containing individual's feelings and memories not readily available to consciousness.