Ingrid Has Been Working as a Brand Manager for a Large

question 126

Multiple Choice

Ingrid has been working as a brand manager for a large multinational consumer goods company for the past 12 years.She is starting to get tired of working for someone else and wants to start her own company.Right now her job is giving her the opportunity to scan the industries her company is involved in and look for opportunities in areas her company cannot address quickly or is not interested in pursuing.She is being ________.

• A)entrepreneurially active
• B)capitalistically clever
• C)ethically innovative
• D)entrepreneurially alert

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Definitions:

Productive Efficiency

A state where goods and services are produced at the lowest possible cost and resources are utilized in the most efficient way.

Economies of Scale

The cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output decreasing with increasing scale.

Essential Raw Materials

Fundamental inputs necessary for the production of goods, often considered critical for a country's economy and security.

Patents

Legal rights granted by the government to inventors, giving them exclusive rights to their inventions for a certain period of time.