A New Subsidiary (Scenario)

question 53

Multiple Choice

A New Subsidiary (Scenario)
Philip works for a large multinational corporation with offices in 23 countries, 64,000 employees worldwide, and $8 billion in annual sales. The company was involved in several different industries: automotive parts, rapid transit systems, and recreational vehicles. Philip is the executive vice-president of new technology ventures.
Philip wants you to investigate and potentially launch a business focusing on alternative energy systems. The first area you are to explore is the potential business opportunity of ocean tidal energy. You are to explore what technology already exists that can be exploited, what additional technology development is needed, and figure out the viability of the tidal energy as an entrepreneurial venture.
-The idea for the marine tidal energy is not brand new,and the technology still holds a great deal of opportunity.Once you have thoroughly researched the venture's feasibility,the next most important step is to ________.

• A)research competitors
• B)find possible customers
• C)develop a business plan
• D)create a marketing strategy

Understand the concept of generic competition and its examples.

Describe the role and activities of corporate affairs in the analysis of the external environment.

Define data and distinguish it from information, analysis, and insights.

Identify components of the internal environment and their relevance.

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Definitions:

Social Cohesion

Social cohesion is the bond that holds a society together, encompassing the strength of relationships, the sense of belonging, and the degree of equality among members of the community.

Social Inequality

There's a disparity in opportunities and perks for different social ranks or roles within a society or group.

Religious Practices

Activities, ceremonies, and rituals that are performed in adherence to the beliefs and teachings of a particular religion.

Religious Authority

The power or right to govern and make decisions regarding religious doctrine, practices, and governance, often vested in a specific leader or institution within a religious tradition.