Growing a Web-Development Company (Scenario)

question 8

Multiple Choice

Growing a Web-Development Company (Scenario)
Vincent and Alice are partners in a one-year-old web development business called Spy-der Web Execution. Vincent comes from a graphic design background and specializes in the look and feel of web projects. Alice comes from the computer gaming industry and is a highly experienced programmer and web developer—with a particular leaning toward Wordpress as a website backbone.
So far they have brought in less business than they had anticipated—about 25 percent less. As a result, they are operating at just a little below break even, and it is costing them about $500 a month to cover expenses (including rent on a small office space where they meet clients) . The situation is disappointing and was not anticipated by either Vincent or Alice.
As with many businesses like this that are easy to get into with little investment, they did not do a full feasibility study or business plan. They are unsure about how to divide up their responsibilities (who is responsible for what) , and therefore neither person is proactively going after new business, managing each project's budget, and determining even if they are making money on the work.
You are now in the role of advising the partners about a number of issues.
-Of all the key elements of organizing their venture,the two-person partnership would likely have been least concerned about ________.

• A)organization design and structure
• B)research and development
• C)employee retention
• D)leading change

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Definitions:

Fringe Firms

Smaller companies in a market that operate alongside the largest or mainstream businesses, often filling niches or offering alternative products.

Price Takers

Firms or individuals in a market who accept the prevailing prices and whose actions have no effect on said prices due to their small market share.

Kinked Demand

A demand curve that has a distinct bend or kink, typically resulting from an oligopolistic market structure where firms face different elasticities for price increases versus price decreases.

Oligopoly Model

A market structure characterized by a small number of large firms that dominate the market, leading to limited competition and potentially collusive behavior.