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A New Subsidiary (Scenario)
Philip works for a large multinational corporation with offices in 23 countries, 64,000 employees worldwide, and $8 billion in annual sales. The company was involved in several different industries: automotive parts, rapid transit systems, and recreational vehicles. Philip is the executive vice-president of new technology ventures.
Philip wants you to investigate and potentially launch a business focusing on alternative energy systems. The first area you are to explore is the potential business opportunity of ocean tidal energy. You are to explore what technology already exists that can be exploited, what additional technology development is needed, and figure out the viability of the tidal energy as an entrepreneurial venture.
-When Philip asks you to look at the potential viability of the business opportunity of tidal energy,he is really asking you to complete a ________.
Baby Boomers
The demographic cohort born approximately between 1946 and 1964, known for experiencing significant economic prosperity, political and social upheaval, and cultural change during their formative years.
Marketers
Individuals or companies engaged in the promotion, distribution, and selling of products or services to consumers.
Idealism
A philosophical perspective that reality, or reality as we can know it, is fundamentally mental, mentally constructed, or otherwise immaterial.
Pragmatism
A philosophical approach that assesses the truth of meaning of theories or beliefs in terms of the success of their practical application.
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