A New Subsidiary (Scenario)

question 88

Multiple Choice

A New Subsidiary (Scenario)
Philip works for a large multinational corporation with offices in 23 countries, 64,000 employees worldwide, and $8 billion in annual sales. The company was involved in several different industries: automotive parts, rapid transit systems, and recreational vehicles. Philip is the executive vice-president of new technology ventures.
Philip wants you to investigate and potentially launch a business focusing on alternative energy systems. The first area you are to explore is the potential business opportunity of ocean tidal energy. You are to explore what technology already exists that can be exploited, what additional technology development is needed, and figure out the viability of the tidal energy as an entrepreneurial venture.
-To develop tidal energy fully,you will likely need to conduct a wide range of research into what technology exists already,known as ________,and look for the gaps that would provide opportunities for further ________.

• A)research and development; curiosity-driven research
• B)curiosity-driven research; applied research
• C)research and development; applied research
• D)applied research; research and development

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Definitions:

Additive Strategy

An approach to decision making that involves considering all the important attributes of a choice and explicitly adding up their respective values to make a decision.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making, but can lead to biases or errors in judgment.

Functional Fixedness

The failure to use familiar objects in novel ways to solve problems because of a tendency to view objects only in terms of their customary functions.

Problem-Solving Difficulty

Challenges or hindrances faced while attempting to find solutions or overcome obstacles.