The Values Statement of Reliable Airlines Emphasizes the Importance of Customer

question 52

Multiple Choice

The values statement of Reliable Airlines emphasizes the importance of customer safety.After a difficult year of losses,the company president asked managers to reduce costs in marketing,payroll,and all other areas except maintenance,stating,"We can tighten our belts in every other area,but we will never scrimp on safety.In this business,if you are not safe,you don't have an airline." This illustrates which purpose of shared organizational values?

• A)Guide managers' decisions and actions.
• B)Shape employee behaviour.
• C)Influence marketing efforts.
• D)Build team spirit.

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Definitions:

Market Segmentation

The process of dividing a target market into smaller, more defined categories to tailor marketing efforts effectively.

Demographic Segmentation

The division of a market into segments based on variables such as age, gender, income, occupation, and education.

Data Mining

The process of analyzing large datasets to discover patterns, trends, and correlations that can inform decision-making and predictions.

Psychographics

The study of consumers' lifestyles, interests, attitudes, and values to understand their behavior and preferences.