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Innovation Variables at Lightspeed (Scenario)
Edwin Lee leads a cross-functional product development team at Lightspeed.com, a software company with employees in 10 countries around the world. The members of Edwin's team are hard-working and highly creative, but he wonders if there are ways to stimulate more innovation from the team. As the company has grown, so too has the bureaucracy. Numerous rules and policies have been introduced, and decision making has become highly centralized. This has resulted in resource limitations and tight project deadlines. Fortunately, with the use of web cams and other Internet technology, Edwin is able to hold frequent meetings with his global cross-functional teams. And despite some structural limitations, the company's culture does seem to foster creative solutions. Diverse opinions are encouraged, and even the most unrealistic, "off-the-wall" solutions are accepted without criticism. Mistakes are treated as learning opportunities—a good thing, since there have definitely been some mistakes!
-Which cultural variable relates to the acceptance of mistakes at Lightspeed?
J.B. Watson
An American psychologist, considered one of the founders of behaviorism, who emphasized the study of observable behavior.
B.F. Skinner
An American psychologist known for his work in behaviorism and the development of the operant conditioning theory.
Behavior
The way in which one acts or conducts oneself, especially towards others.
Biological Approach
A perspective in psychology that emphasizes the influence of physical and biological processes on behaviour and mental states.
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