Examlex
External environment has little or no impact on the formal planning process.
Relative Market Share
A measure of a company's sales volume in comparison to its competitors, indicating market strength and competitiveness.
Horizontal Axis
In a graph or chart, the horizontal axis is typically the x-axis, representing the independent variable or the basis for measuring changes or comparisons.
SBU
Strategic Business Unit; a semi-autonomous segment of a larger business or organization that operates as an independent entity.
BCG Business Portfolio
A matrix developed by the Boston Consulting Group that helps companies analyze their business units or product lines based on market growth rate and market share.
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