Computer Peripherals Provider Ascent Plans to Enter a New Market

question 125

Multiple Choice

Computer peripherals provider Ascent plans to enter a new market in another country.Which of the following represents a threat for Ascent?

• A)Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
• B)Ascent will have to plan its entry carefully as the laws in the country do not favour foreign businesses.
• C)Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.
• D)Ascent has to find internal resources to provide most of the financing for the new venture.

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