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SWOT Analysis (Scenario) Terri Has Been Asked to Review Her Company's Strategy in Company's

question 92

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SWOT Analysis (Scenario)
Terri has been asked to review her company's strategy in the cosmetics industry. Top management wants to ensure that they are aware of emerging trends and changes. Terri began reviewing a list of factors in her mind. Recently, there has been some negative publicity about cosmetics testing on animals; an industry practice that has become very controversial and increasingly unacceptable to consumers. The laboratory animals at Terri's company are well treated, but they are still used to test new products. On a positive note, industry-wide sales are up 10 percent. Women are buying more cosmetics in general, which is good news for the company. Another positive factor is their personnel. They have many good people working in the company, particularly in research and development where the expertise is exceptional. The only other negative factor noted by Terri was that last year's advertising campaign had not achieved the desired results. Something needed to be done in that department. Terri began to compile her report.
-The controversy and negative publicity associated with cosmetics testing on animals would be classified as a(n) ________.


Definitions:

Apocrine

A type of gland that secretes substances by breaking off a part of the cell; found in the skin and eyelids.

Compound Acinar

A type of glandular structure in which secretory cells form sac-like acini connected to ducts, found in some exocrine glands such as the pancreas and salivary glands.

Branching Ducts

Part of the ductal system in various glands, branching off to increase the area of influence or secretion within an organ.

Simple Acinar

Pertaining to a type of simple glandular structure in the epithelium that has a single secretory duct and is typically globular in shape.

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