Appliance Maker Maytag States That Its Products Are So Reliable

question 26

Multiple Choice

Appliance maker Maytag states that its products are so reliable that its customers may never need a service call.For nearly 40 years,it has promoted this claim in advertisements featuring the legendary "Lonely Maytag Repairman." Which of the following is the primary source of Maytag's competitive advantage?

• A)cost leadership
• B)differentiation
• C)focus
• D)retrenchment

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Definitions:

Urostomy

A surgical procedure creating an opening in the abdominal wall for urine to be excreted directly from the kidneys, bypassing the bladder.

Two-piece Pouch System

A type of ostomy bag system composed of two detachable parts: one that adheres to the skin around the stoma and another that collects waste, allowing for easier bag changes.

Sterile Gloves

Gloves that have been treated to eliminate all microorganisms, used to prevent contamination during medical procedures.

Fecal Surgical Diversion

A surgical procedure that diverts stool to an opening in the abdomen (stoma) from the colon, used in cases where the lower bowel needs to be healed or removed.