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In a Short Essay,discuss the Concept of Competitive Advantage

question 48

Essay

In a short essay,discuss the concept of competitive advantage.Include discussion on quality,social media,and design thinking and their roles in sustaining competitive advantage.Give specific examples of companies and their respective competitive advantages to support your answer.


Definitions:

Endorsement Deal

A contractual agreement where a brand pays an individual to use, promote, and recommend its products or services, often leveraging the individual's fame or expertise.

Jeremy Lin

A professional basketball player known for his success and significant impact in the NBA, particularly during the "Linsanity" period with the New York Knicks.

Specific Attributes

Particular characteristics or qualities that distinguish objects, individuals, or concepts from others within a group or category.

Christmas Treat

Special or festive food items specifically prepared or enjoyed during the Christmas season.

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