When the Campbell Soup Company Began to Manufacture Its Own

question 86

Multiple Choice

When the Campbell Soup Company began to manufacture its own cans to gain more control over a key production input,it was pursuing which corporate strategy?

• A)backward vertical integration
• B)forward vertical integration
• C)concentration
• D)horizontal integration

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Definitions:

Boost Efficiency

Increase the effectiveness or productivity of a process or operation with the same amount of input.

Raw Materials Inventory

Stock of basic materials that are used in the production process of goods and are yet to be processed or transformed into final products.