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Types of Control (Scenario)
Sam has not been receiving the information that he needs from his current control system. By the time Sam receives his reports, the activity has been completed and mistakes have already been made. Direct supervision is used extensively on the production floor now, so some activities are corrected before they become costly mistakes. But Sam would like to do better. Ideally, he would like to fix mistakes before they happen and anticipate more of the problems before they occur.
-Sam wants controls that provide information on how effective his planning efforts have been.He would also like controls that can enhance employee motivation.To accomplish both,the best choice is ________ controls.
Geodemographic Segmentation
The process of analyzing and classifying populations based on geography and demographic characteristics to target marketing efforts more effectively.
Internet Marketers
Professionals who specialize in the use of the internet and digital platforms to promote, sell products, and build brand awareness for businesses.
Retailers
Businesses or individuals that sell goods directly to consumers, acting as the final step in the distribution chain from manufacturers to consumers.
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty to a brand or company, which can inform targeted marketing strategies.
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