What Is the First Function Performed by the Public Relations

question 60

Multiple Choice

What is the first function performed by the public relations practitioner?

• A) To market products through the use of print and broadcast media
• B) To learn about the importance of public relations activities
• C) To plan and execute the company's public relations program
• D) To develop a crisis-management plan for the marketing team
• E) To raise funds for the company by selling products

---

Definitions:

Sensory Information

Data obtained by the senses, which play a crucial role in allowing the brain to understand and interact with the environment.

Transduction

The process of converting one form of energy into another, as in sensory transduction where physical signals are transformed into neural signals.

Color Constancy

is the perceptual phenomenon by which the colors of objects remain relatively constant under varying illumination conditions.

Bright Sunlight

Bright sunlight is intense sunlight that can influence mood, vitamin D synthesis, and visibility conditions.