To Gauge Consumer Response on Their New Line of Cellular

question 47

Multiple Choice

To gauge consumer response on their new line of cellular phones,Rex Phones' researchers organized phone interviews with customers from different geographic regions.The information gathered from these interviews helped the company in assessing people's perceptions about the new line and the brand.Which of the following did the company use to gather this information?

• A) Polybagging
• B) Sweepstaking
• C) In-store sampling
• D) Opinion sampling
• E) Lobbying

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Definitions:

Nocturnal

Active at night and at rest during the day.

Arboreal

Relating to or resembling a tree or life in the trees; often used to describe animals that live in trees.

Diurnal

Active during the day and at rest at night.

Hominoids

A term referring to the group of primates that includes all the great apes and humans.