A Marketing Services Company Has Recently Changed Its Name to Money

question 19

Multiple Choice

A marketing services company has recently changed its name to Money Savers as a way to show that it offers more than just online coupons.It has started offering lead generation,e-mail and loyalty programs across its network of partner sites.Which of the following types of advertising will best help Money Savers to explain its name change to its public?

• A) Cooperative advertising
• B) Recruitment advertising
• C) Institutional advertising
• D) Corporate identity advertising
• E) Public relations advertising

---

Definitions:

Commonsense Notions

Widely held beliefs or ideas that are considered to be self-evident and obvious to ordinary people.

Theoretical Basis

The foundational ideas and principles that underpin a theory, research study, or academic argument.

Paradox of Progress

The idea that technological, societal, and economic advancements have led to new sets of complexities and challenges, possibly reducing individual well-being.

Technological Advances

Progress in technology that enhances methods of production, improves efficiency, and brings new inventions to society.