Which of the Following Is True of Database Marketing

question 10

Multiple Choice

Which of the following is true of database marketing?

• A) Its drawback is that it is not a cost effective way to increase sales.
• B) It helps maintain a pool of data on current and prospective customers.
• C) It uses solely direct mail to reach out to customers.
• D) It is the striking opposite of direct marketing.
• E) It is limited to databases related to mail order and catalog sales.

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Definitions:

Labor Force

The total number of people employed or seeking employment in a country or region.

Global Economy

The interconnected worldwide economic activities that determine the production, distribution, and consumption of goods and services across different countries.

Assembly

The act of gathering or coming together of a group of people, typically for a specific purpose or action.

Increased Employment

A situation or condition where the number of people who are employed grows, indicating economic growth or recovery.