The Kind of Advertising Direct Marketers Use Is Called Direct-Response

question 91

Multiple Choice

The kind of advertising direct marketers use is called direct-response advertising.This is because:

• A) it is restricted to direct-mail advertising.
• B) responses from prospective customers cannot be tallied.
• C) advertising is limited to requests for information.
• D) it allows manufacturers to make trade deals directly with retailers.
• E) direct marketing efforts are aimed at stimulating action from the customer.

Understand the protection against false or misleading public statements about employees.

Recognize the legal requirements for disclosing personnel records by federal agencies.

Understand the limitations and conditions under which employers can monitor employees' electronic communications.

Understand the structure and purpose of the North American Free Trade Agreement (NAFTA).

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Definitions:

PRISM Program

A surveillance program by the United States National Security Agency (NSA) that collects internet communications from various U.S. internet companies.

American Citizens

Individuals who have citizenship status in the United States of America.

Job Rotation

Involves systematically moving employees from one job to another.

Motivational Approach

Methods or strategies used to inspire individuals or groups towards achieving certain goals or tasks.