A Drawback of Direct Marketing Is That It

question 33

Multiple Choice

A drawback of direct marketing is that it:

• A) can deprive customers of their privacy.
• B) is relationship oriented.
• C) is more public than mass media.
• D) does not allow marketers to test different creative executions like mass media does.
• E) is limited to one primary medium-direct mailing.

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Definitions:

Cognitive Psychologist

A professional who studies the mental processes underlying knowledge and behavior, including perception, thinking, memory, and decision-making.

Psychoanalyst

A therapist who utilizes psychoanalysis, a method of therapy rooted in Freudian theory, to explore and heal unconscious conflicts driving psychological disorders.

Junior Year Abroad

An academic program in which students spend their junior year of college or university studying in a foreign country.

Distress

Extreme anxiety, sorrow, or pain; a negative stress response that can be harmful.