The Single Biggest Weakness of Personal Selling Is That It

question 46

Multiple Choice

The single biggest weakness of personal selling is that it:

• A) is the most costly way to communicate with prospects.
• B) is not a one-on-one medium of communicating with customers.
• C) prevents sales representatives from observing customers' nonverbal signs.
• D) does not allow representatives to demonstrate products live.
• E) is the most ineffective way of developing customer databases.

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Definitions:

Borrowers

Individuals or entities that receive funds from another party under the agreement that the funds will be repaid, typically with interest, over a defined period.

Fixed Interest Rates

Interest rates that remain the same throughout the term of the loan, bond, mortgage, or any financial product.

Interest Rate

The cost of borrowing money expressed as a percentage of the total amount borrowed, or the interest income earned on an investment.

Demand

The desire to purchase goods and services backed by the ability and willingness to pay, at a specified price.