A Disadvantage of Sales Promotion Is That

question 73

Multiple Choice

A disadvantage of sales promotion is that:

• A) it does not add immediate value to a brand.
• B) it does not help in building market value.
• C) it can draw competitors into a price war if overly aggressive sales promotions are used.
• D) it cannot be used by manufacturers and wholesalers in the marketing channel.
• E) it is less effective than advertising in motivating customers to switch to a new brand.

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Definitions:

Ciliates

A group of protozoans characterized by the presence of hair-like structures called cilia, which they use for movement and feeding.

Hydrogen Bond

Attraction between a covalently bonded hydrogen atom and another atom taking part in a separate polar covalent bond.

Polar Covalent Bond

A type of chemical bond where electrons are unequally shared between atoms, leading to partial electric charges.

Covalently Bonded

Atoms that are linked together by sharing pairs of electrons to achieve stability.