In the Context of Choosing an Appropriate Advertising Media,at Present

question 78

Multiple Choice

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

• A) Social media lacks the human element and so it fails to attract the older generation.
• B) The brands that cater to the older generation have no access to the Internet.
• C) The Internet uses a centralized network to deliver its content.
• D) The percentage of older people engaged with the social media is relatively low.
• E) In the case of social media, the consumption pattern is inherently passive.

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