Explain Word of Mouth (WOM)as a Form of Brand Communication

question 33

Essay

Explain word of mouth (WOM)as a form of brand communication.

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Definitions:

Activity-Based Costing

A technique which aims to assign costs to products or services based on the activities they require, providing detailed insights into spending and resource usage.

Critical Success Factors

Key areas or activities required for achieving an organization's goals or improving its performance.

Performance Measurement

The process of evaluating the effectiveness and efficiency of actions or operations, often using indicators or metrics.

Variable Cost

Expenses that vary with the level of production or sales volume, including costs such as raw materials and direct labor.