Which of the Following Is True of Out-Of-Home Media

question 11

Multiple Choice

Which of the following is true of out-of-home media?

• A) On-premise signs are an organized advertising medium.
• B) The most common form of out-of-home media is ATM advertising.
• C) On-premise signs do not provide any kind of market coverage.
• D) On-premise signs cannot help people find a place of business.
• E) Standardized outdoor advertising and transit advertising are examples of unorganized media.

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Definitions:

Organizational Examples

Refer to specific instances or case studies demonstrating how companies apply business theories or strategies in their operations.

Functional Departmentation

A method of organizing a company where departments are created based on specific functions or roles such as marketing, finance, or operations.

Geographic Departmentation

An organizational structure where departments or teams are formed based on geographical regions, facilitating focus on local preferences and operational needs.

Product Departmentation

The organizational practice of structuring teams or departments based on different products or product lines within a company.