Which of the Following Holds True When an Outdoor Advertiser

question 66

Multiple Choice

Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

• A) The advertiser has bought 100 percent of the billboards owned by that particular outdoor advertising company within a specified area.
• B) The advertiser has been guaranteed that 100 percent of the population will be exposed to its outdoor advertising daily.
• C) The advertiser has paid 100 percent of the rate card price for as many panels as it chooses to utilize.
• D) The advertiser's message will appear on 100 posters.
• E) The advertiser's message will appear on as many panels as needed to provide a daily exposure theoretically equal to the market's total population.

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Definitions:

Exported Good

A product or service produced in one country and sold to buyers in another, contributing to international trade.

Consumer Surplus

The benefit gained by consumers because they are able to purchase a product for a price less than the maximum price they would be willing to pay.

Tariff

A tax levied on imports.

Domestic Price

The price of goods or services within a country's borders, as opposed to international or global prices.