Which of the Following Statements Is True of Transit Advertising

question 2

Multiple Choice

Which of the following statements is true of transit advertising?

• A) Transit advertising is not useful for national marketers.
• B) Standardization and better research have made transit advertising more attractive to national advertisers.
• C) Local advertisers typically do not use transit advertising because they cannot tailor it to their own needs.
• D) It is impossible to measure the reach or frequency of transit advertising.
• E) Transit advertising is ineffective when used in conjunction with outdoor posters and bulletins.

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Definitions:

Many Sellers

A market condition in which there are numerous providers of a good or service, contributing to competitive pricing and variety for consumers.

Monopolistic Competition

A market structure characterized by many firms selling products that are similar but not identical, allowing for competition based on quality, price, and brand.

Oligopoly

An oligopoly is a market structure in which a few firms dominate the industry, leading to limited competition.

Average Total Cost

Total cost divided by the quantity of output