Which of the Following Is True of Product Packaging

question 61

Multiple Choice

Which of the following is true of product packaging?

• A) Once the product is purchased, the role of packaging is complete.
• B) Packaging design is not as important as advertising in building a product's brand image.
• C) Buying packaging material for products includes two major phases: investing and purchasing.
• D) Packaging establishes or reinforces the brand's personality at the point of sale.
• E) Packaging does not influence the product message.

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