One of the Differences Between the Internet and Traditional Media

question 50

Multiple Choice

One of the differences between the Internet and traditional media is that:

• A) traditional media content has been delivered through a distributed network.
• B) in traditional media, space is not a limited resource.
• C) the consumers using the Internet consume content in an appointment viewing mode.
• D) internet audiences are typically content consumers.
• E) the Internet, from its beginnings, has been interactive.

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Definitions:

Overcome Barriers

Strategies or actions taken to address and move past obstacles or hindrances.

New Product Adoption

The process through which consumers become aware of, evaluate, and decide to purchase and use a new product.

Money-Back Guarantees

Promises made to customers that they can receive a refund if the product they purchase does not meet certain criteria or expectations.

Product Manager

A professional responsible for the strategy, roadmap, and feature definition for a product or product line, also often responsible for product branding, marketing, and sales activities.