Which of the Following Is True About Behavioral Targeting

question 27

Multiple Choice

Which of the following is true about behavioral targeting?

• A) It is unable to track people's behavior on the Internet.
• B) It cannot track viewers anonymously.
• C) It cannot use encrypted identification numbers.
• D) It tends to be too invasive into consumers' lives.
• E) It does not allow advertisers to place cookies on the user's browser.

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Definitions:

Vertical Merger

A business strategy where a company merges with another company that operates in the same industry but at a different stage of the production process.

Supplier-Customer Relationships

The interactions and transactions between a provider of goods or services and the entity that purchases them.

Friendly Merger

A merger agreed upon by all parties involved, where both companies' leadership are willing participants in the negotiation process.

Target's Management

The executive and leadership team of a company that is being considered for acquisition or merger.