In the Context of the Various Measurements Used to Compare

question 17

Multiple Choice

In the context of the various measurements used to compare the Internet's advertising effectiveness to other media,the click rate is:

• A) the number of ad impressions divided by the number of clicks on an ad.
• B) the number of ad impressions added to the number of clicks on an ad.
• C) the number of ad impressions subtracted from the number of clicks on an ad.
• D) the number of clicks on an ad multiplied by the number of ad impressions.
• E) the number of clicks on an ad divided by the number of ad impressions.

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Definitions:

IRM Tools

Information Risk Management (IRM) Tools are software solutions used to identify, prioritize, and manage the risks related to an organization's information and technology assets.

In-box Clutter

Refers to the accumulation of unorganized emails or messages in one's email inbox, often causing overwhelm or missed communications.

RSS Feed

A web feed that allows users and applications to access updates to online content in a standardized, computer-readable format.

Online Portal

A website or web page that provides access to a variety of resources and services, often requiring user registration.