For Advertisers Involved in E-Commerce, Some Publishers Offer A(n) _____

question 43

Multiple Choice

For advertisers involved in e-commerce, some publishers offer a(n) _____ program whereby they charge a percentage of the transaction cost.

• A)sugging
• B)behavioral targeting
• C)affiliate marketing
• D)whistleblowing

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Definitions:

Top Management

Refers to the highest level of managers within an organization, responsible for strategic decision-making and overall operational direction.

Responsibility Report

A management tool that reports financial data by responsibility centers within an organization, helping to evaluate the performance of departments or managers.

Controllable Costs

Expenses that a manager or organization has the power to influence or change, often within a specific time frame.

Generally Accepted Accounting Principles

A set of accounting standards and practices that are widely accepted and used in the U.S. for financial reporting and accounting.