A Web Site That Is Devoted to Providing Golfers with Information

question 80

Multiple Choice

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.When consumers purchase golf clubs,through this link,the site publisher receives a percentage of the sale for showing the banner.On the basis of the given information we can say that this is an example of:

• A) spamming.
• B) affiliate marketing.
• C) behavioral targeting.
• D) interstitial advertising.
• E) sugging.

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Definitions:

Diachronic

Pertaining to the study of phenomena, especially languages, as they change over time.

Authenticity

The quality of being genuine or true; often associated with the pursuit of actions or expressions that are consistent with one's true self or values.

Obfuscating

The act of making something unclear or difficult to understand, often intentionally to conceal the truth.

Ideology

A system of ideas and ideals, especially one that forms the basis of economic or political theory and policy.