Which of the Following Is True About Google's Sponsored Links

question 64

Multiple Choice

Which of the following is true about Google's sponsored links?

• A) The advertisers pay Google only when a search engine user clicks on the link and visits the sponsor's site.
• B) As in the case of banner ads, advertisers pay just for being included in the search results.
• C) The payment involved is not performance-based.
• D) The amount that an advertiser owes for each click-through is set by Google.
• E) The amount that an advertiser owes for each click-through is set by the IAB.

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Definitions:

Instrumentality

The perceived relationship between performance and the attainment of desired outcomes, in the context of motivation theory.

Equity Theory

A concept in social psychology that suggests individuals determine the fairness of their job outcomes by comparing themselves to others.

Piece Rate

A compensation system where employees are paid based on the quantity of units they produce or tasks they complete, encouraging productivity but potentially impacting job satisfaction and quality.

Specific High Learning Goal

A clearly defined objective aimed at achieving a significant level of knowledge or skill in a particular area.