Which of the Following Is a Defining Characteristic of Google's

question 4

Multiple Choice

Which of the following is a defining characteristic of Google's sponsored links?

• A) The advertisers do not have to pay Google.
• B) As in the case of banner ads, advertisers pay just for being included in the search results.
• C) The amount that an advertiser owes for each click-through is not actually set by Google but it is determined in an auction.
• D) The amount that an advertiser owes for each click-through is set by Google.
• E) The amount that an advertiser owes for each click-through is set by the IAB.